Can’t Afford A Bugatti? Check Out Bugatti’s Three New Smartwatch Models Instead!

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Soveena | 30-06-2021 01:15 PM

Bugatti recently revealed its collection of three new smartwatch models. These unique devices are named after some of the company’s signature models, such as the Bugatti Ceramique Edition One Pur Sport, Bugatti Ceramique Edition One Le Noire and Bugatti Ceramique Edition One Divo. 

In collaboration with one of the finest luxury smartwatch companies VIITA Watches, how can we expect anything other than the best quality and cutting-edge technology!

We do not forget that VIITA has adapted its software to adjust to high demands and current technologies. 

Equipped with a generous amount of technical features, the Bugatti smartwatch models include 90 different sports, your level of oxygen in the blood, your acceleration, as well as a GPS tracking mode. 

As Bugatti is known for its meticulous attention to detail, every example made by hand and put together by a team of distinguished IT and watch experts leads to a single model having up to 1,000 individual parts. 

On top of that, the brand is also known for its wide range of personalization. Therefore, the Bugatti smartwatch owner can pick between a tailored Bugatti rubber wrist strap or a bespoke titanium strap. 

Next to that, for even more detailed personalization, the Bugatti Ceramique Edition One Pur Sport, Bugatti Ceramique Edition One Le Noire and Bugatti Ceramique Edition One Divo editions can be customised with a unique bezel. 

All thanks to an ultra-precise CNC process, the bezel is carefully sculpted and milled from scratch-resistant ceramic. It is found on a watch's most exposed point.

That being said, the bezels of all three models are designed from scratch-resistant ceramic and completed by hand throughout a 20-day production procedure. Did you know that the owner can change a bezel in one minute with the unique key provided?

Not only that, another highlight of the smartwatch is the high-strength and hypoallergenic cover, forged from lightweight titanium. 

Some unique features of the watch include the ability to measure health data. This is made possible with a new dual-sensor that measures heart rate and heart rate variability to report individual health data. 

Both generated and supported by VO2Max, this feature also includes cardiovascular recovery, training recommendations, biological age and stress level measurements. 

In addition to that, there is a GPS sensor that has been specifically designed for the Bugatti smart-watch. Owners who wear their smartwatches to the racetrack can automatically log their lap times and acceleration values through this feature. This is the first time in the world that a smartwatch is equipped with this feature. 

The models come with a custom-built 445mAh power cell that can produce up to 14 days of battery life within charges. It is paired with a high definition 390x390 pixel LED touchscreen within a scratch-resistant housing of sculpted sapphire glass. 

Now coming as standard for the Bugatti smartwatches is a five-year warranty. 

“At Bugatti, we continue to drive innovation in leading-edge technologies. This is why we are excited about our new collaboration with VIITA Watches. We only select partners who match Bugatti’s benchmark levels of performance, high quality and design execution, with no room for compromise, as our customers expect nothing less than perfection. The Bugatti smartwatch line offers utmost luxury, bespoke software and features embedded in highest quality materials,” said President of Bugatti Automobiles, Stephan Winkelmann. 

“We are a leader in luxury smartwatches and biometric health data, and the Bugatti Chiron is a piece of genuine automotive brilliance. It was clear to our in-house experts and me that this level of sheer quality, attention to detail and engineering skill had to be reflected in the timepiece. Now, the Bugatti smartwatch is the equal for the wrist – right down to the last hidden screw,” said CEO of VIITA Watches, Martin Konrad. 

Both VIITA and Bugatti have chosen for their pre-launch campaign, where the watch is available for purchase exclusively for a short period. 

For more information, visit

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