Fourth Generation of Emgrand Revealed, To Be Involved In The 2022 Asian Games?

New Car
Amelia | 29-07-2021 11:45 AM

Geely Auto, China's largest privately held vehicle brand, has unveiled the Emgrand family's fourth-generation vehicle and preparations for the vehicle's participation in the 2022 Asian Games in Hangzhou, China.

The Emgrand sedan was launched in 2008 and quickly became one of the best-selling Chinese sedans monthly sales going over 20,000 units since its production. The fourth-generation vehicle is developed based on Geely Auto’s B-segment Modular Architecture (BMA), which was used by Geely Coolray (Geely Bin Yue in China), Binray (Geely Bin Rui in China) and Geely ICON SUV. 

Sharing Geely Auto’s Spirit of Champions ethos with the organizers of the 2022 Asian Games, they are set for a ten-city tour across China to promote the tournament, which expected to begin in September 2022.

“The Spirit of Champions isn’t only for the world of sports but is also recognized by Geely Auto as we continue to push boundaries in our pursuit to provide a better user experience for our global consumers. We believe that the fourth generation Emgrand represents the best of Geely Auto in terms of quality, technology and experience,” said Geely Auto Group chief executive officer Gan Jiayue. 

The Emgrand has been a vital element of Geely Auto's portfolio for over a decade, both in China and abroad, as a very competitive product.

It is expected that the official launch of the new Emgrand will be announced in the coming weeks. Let us know in the comments down below! What are your thoughts on the fourth-generation sedan?

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