Castrol Signs Exclusive Sponsorship Agreement With The English Premier League

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Anis | 20-05-2022 01:15 PM

Castrol has signed a 2.5-year exclusive sponsorship agreement with the English Premier League (EPL), which will begin in January 2022.

Castrol Malaysia will hold a variety of digital presence activations, including contests and bi-weekly activities. During the Castrol EPL Original Moment contest, participants will share their personal recreations of memorable football moments on social media.

Aside from that, on-site campaigns will be carried out throughout the year in strict accordance with SOPs. Among the events is a special Castrol X EPL Rover tour to 16 key locations across the country to promote the Castrol Game Changers competition, which will run from May to September 2022.

Following the Castrol Game Changers competition, 20 lucky consumers (along with their partners) will be chosen from the entries to compete in the Race Off, which will be held in a hotel.

The top eight teams from the Race Off will advance to the final round of the competition, which will be a 2-on-2 futsal match. Two grand prize winners will each receive four tickets to a live EPL match in England in 2023.

“This is an exciting era for Castrol Malaysia and Singapore. This sponsorship adds another feat to Castrol’s long list of milestones, particularly in our collaborative efforts with football organisations worldwide”

This alliance will further showcase Castrol’s range of products and services to its audience and create a platform for us to engage with them as well as appreciate them for being with us all this while. We are very excited to kick off the celebrations soon.” said Keow Mei-Shan, Marketing Director of Castrol Malaysia & Singapore.  

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