Culminated With The Ultimate Legacy Car, The Limited-Edition Maybach By Virgil Abloh

Afiq Saha | 15-05-2022 10:00 AM

Project Maybach’s final chapter, the late Virgil Abloh’s collaboration with the brand culminates in the launch of a bespoke S‑Class.

The limited-edition Maybach by Virgil Abloh is a fully equipped Mercedes‑Maybach S‑Class S680 and is available in a strictly limited run of 150 units.

Mercedes-Benz Group AG’s chief design officer, Gorden Wagener, expressed, “I’m incredibly proud of the work we have created in collaboration with Virgil. The limited-edition Maybach by Virgil Abloh exemplifies the symbiosis between innovative design and ultimate craftsmanship now available on the road.”

Created exclusively for Project Maybach, the limited-edition’s exterior is cloaked in a unique two-tone colour combination.

Beautifully, the upper part of the vehicle is lacquered in a glossy obsidian black, while the lower part, side flanks and special forged rims are painted in a sand hue.

Then, the exquisite craftsmanship continues into the vehicle's interior with an identical two-tone colour scheme.

Complete with sand coloured decor trims and strips, the four-seat configuration, steering wheel, doors, lower dash and ceiling are lined in black and sand coloured nappa leather. 

Meanwhile, the high-pile floor mats are black with a sand-coloured leather border and embroidered Mercedes‑Maybach logo. 

Also, the window frames are painted, and a special Mercedes-Maybach and Virgil Abloh logo adorns the middle of the piano black centre-console, rear cushions, head restraints and door sill panel.

Besides that, unique to the limited-edition is a bespoke user interface, which presents the driver with a more luxurious variation of the Maybach MBUX suite of cutting-edge technologies. 

Finest visual elements are used to enrich the digital content. E.g., a coloured border home button, brand logo denoting the edition and profile pictures decorated with luxurious fashion accessories. 

This results with an even more intuitive vehicle that exudes the limited edition’s distinctive style from exterior to interior.

Moreover, all customers will be given a special custom-made wooden box covered in sand coloured nappa leather emblazoned with the Mercedes‑Maybach and Virgil Abloh logo. 

Interestingly, said gift box contains a 1/18 scale replica of the limited-edition car, the two car keys and a carabiner hook. 

Additionally, a special car cover featuring the Mercedes‑Maybach and Virgil Abloh logo is also included with the gift.

That said, the limited-edition S‑Class is Abloh’s third cooperation project with Mercedes‑Benz, and the second with Mercedes-Maybach. 

On December 1, 2021, Mercedes‑Benz showcased Project Maybach, a show car that exemplified the possibilities of future electric design. 

A year prior, Abloh and Wagener united in their passion to enrich the conversation around luxury design and reimagined the Mercedes‑Benz G‑Class with Project Geländewagen.

Wagener concluded, “From Project Geländewagen, which set the benchmark for fashion and automotive collaborations with our iconic G‑Class, to Project Maybach which brought the distinguished Mercedes‑Maybach heritage into the future, together with Virgil we truly broke new ground.”

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