A Celebration Of British Design And Exploration Of Future Trends, Jaguar X Baracuta

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Afiq Saha | 31-12-2021 11:00 AM

Responsible for creating some of the most iconic and enduring designs across automotive and fashion, Jaguar and Baracuta have collaborated and created ‘The New Classic Guide’.

In celebration of their respective brand DNA, a one-of-a-kind Jaguar Baracuta E-Pace and a Jaguar G9 Baracuta jacket were created.

Both play an essential role in the development of ‘The Next Classic Guide’, which is a campaign that started in London last October and will end at Milan Fashion Week in February 2022.

Kicking off the campaign is British content creator and brand consultant Samutaro, who is one of the most influential fashion curators of recent years.

Samutaro had the opportunity to see the output of the creative collaboration for the first time at Jaguar’s Product Development Centre at Gaydon in Warwickshire.

There, he met designer Anna Abell from the Jaguar team, who created the bespoke Jaguar E-Pace, inspired by the classic natural G9 jacket.

Speaking of which, the Jaguar x Baracuta E-Pace features a P300e plug-in hybrid system and has been created with a bespoke exterior colour called ‘Neutro’.

The one-off E-Pace also comes with the same tartan Baracuta uses to line its G9 jacket. It can be seen on the door trims, boot floor, and on the contrast roof.

Additionally, the E-Pace features headrests embroidered with the Baracuta crest, Baracuta logo on the rear quarter window and puddle lamps depicting the Baracuta emblem.

Comparably, the Baracuta G9 Jaguar jacket has ‘Jaguar’ embroidered on the sleeve and on the inside, a special edition Jaguar x Baracuta logo.

Jaguar’s colour and materials designer, Anna Abell, remarked, “Design is at the very heart of the Jaguar and Baracuta brands. Both have created design classics that have stood the test of time and remained relevant in the face of ever-changing tastes and cultural trends. It was therefore great to be given the responsibility of bringing these two brands together in this collaboration.”

Noting further, said campaign sees a host of respected names travel to the cultural heartland of UK and European towns and cities.

This ‘cool-hunting’ road trip journeys through Germany, Spain, Poland and Austria, exploring the rich and diverse creative sub-cultures which make up the countries’ identity.

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