BMW Malaysia Contributed Over RM 20k Into Child Seat Subsidy

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Nick Goh | 18-02-2021 11:30 AM

BMW Malaysia has contributed over RM20,000 in donations to the child car seat subsidy programmed called BMW Safety 360. The company announced its commitment to the fund last October. 

In the awareness programme, BMW Group Financial Services Malaysia pledged to donate RM 100 for every contract funded via its BMW Engage online financing platform. 

“We are pleased to announce that we will be able to subsidise over 300 more child car seats for families in need, from donations raised on our platform in the last three months. We are especially grateful to our customers who have played a key role in contributing to this fundraising initiative,”

“Although there is less travel during this period, we want to continue accelerating the adoption of child safety seats to ensure children are safe on the road when travelling is allowed again,” said Managing Director of BMW Group Financial Services Malaysia, Tobias Eismann. 

First introduced in December 2019, the BMW Safety 360 subsidy programme has now recorded over 25,000 applicants from parents in the B40 income group.

Seeing the urgency for child car seat affordability in Malaysia, e-commerce giant Shopee later hopped on-board the call-to-action as the exclusive partner, alongside baby and children goods brands KU.KU Duckbill and Otomo, educational toys and games distributor Mideer, food storage solutions provider Ankou, as well as car accessories distributor Kakimotor.

Each child car seat is made available with a RM 50 subsidy and a RM 13 delivery subsidy, in addition to a discounted price from Safe ‘n Sound that is exclusive for recipients of the subsidy programme, with more information linked here

“Despite the delay on the ruling for child car seat enforcement, BMW Group Malaysia continues in our effort to promote the adoption of child car seats via the BMW Safety 360 Programme. We believe this is a shared responsibility not just amongst our partners, but the parents and the community around them as well, that can help ensure the highest level of safety on the road – even if travelling is restricted in the current climate,” said Head of Corporate Communications at BMW Group Malaysia, Sashi Ambi.

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