Bugatti Riyadh: The Marque’s Largest Middle Eastern Showroom In The World

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Afiq Saha | 21-01-2022 11:30 AM

Uniting with SAMACO Automotive, the magic of Bugatti ownership in Saudi Arabia is now more accessible than ever with the launch of Bugatti Riyadh, one of its largest showrooms in the world.

The flagship site is nestled within one of Riyadh’s most sought-after districts, perfectly placed and meticulously designed to house some of the most advanced hyper sports cars ever created. 

Two of Bugatti’s latest creations, Chiron Pur Sport and Chiron Super Sport, were the guests of honour during the site’s inauguration that took place last year on November 16.

Bugatti’s managing director for sales and marketing, Hendrik Malinowski, expressed, “Saudi Arabia has historically been one of the strongest markets for us. So, to be able to establish a magnificent presence in Riyadh, with the help of our partners at SAMACO Automotive, is a remarkable milestone that we have been looking forward to. Saudi Arabia will only grow in importance as a hub for international trade and as a vibrant, prosperous society.”

As with any of Bugatti’s global partners, the new Riyadh showroom provides the equal special brand experience that aficionados enjoy at Bugatti’s headquarters in Molsheim, France. 

It features a contemporary presentation, which is dominated by cutting-edge design and fine materials, with distinctive lines and clear surfaces reminiscent of Bugatti hyper sports cars.

Additionally, Bugatti also hosted its very first drive event in Saudi Arabia, as patrons explored the dynamism of the Chiron Pur Sport on the coastal roads of Jeddah and around the city of Riyadh. 

Furthermore, Bugatti chose Saudi Arabia as the Middle Eastern location to debut the Chiron Sport ‘Les Legendes du Ciel’. 

Of which, is an exclusive edition paying homage to the legendary French pilots central to Bugatti’s history and enduring legend.

Besides the grand opening of the showroom, Bugatti Riyadh was also out in force at one of the premier automotive gatherings in the region, the ‘Riyadh Car Show’. 

With a global and regional audience of Bugatti patrons and enthusiasts in attendance, the Chiron Sport, Pur Sport, Super Sport and Bolide stood proud alongside some of the world’s leading brands. 

SAMACO Automotive’s chief executive officer, Sheikh Mohammed Raffa, concluded, “Bugatti’s creations are without equal. I am thrilled to welcome the brand to the Kingdom of Saudi Arabia and our capital city, Riyadh, which is already home to many of Bugatti’s passionate enthusiasts and patrons. I have no doubt that this is the beginning of a long and prosperous partnership between us, and we have many exciting plans to instill the magic of Bugatti across the region which will see the brand’s presence grow significantly.”

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