JLRM Bags Retailer of The Year Award For Third Consecutive Year

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Mukhlis Azman | 14-11-2023 06:00 PM

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JLR Malaysia clinches its fourth Retailer of the Year (Asia Pacific) award at this year's JLR Retailer Awards

Jaguar Land Rover Malaysia (JLRM) is continuing to uphold its winning track record, as the firm recently clinched its fourth Retailer of the Year (Asia Pacific) award at the Jaguar Land Rover Retailer Awards 2022/2023. This momentous occasion also marks the third consecutive year JLRM has bagged this award, with its current hot streak starting back in 2021.

Recognising top Jaguar Land Rover retailers from across the region, the annual Retailer of the Year Award is given to dealers who managed to the highest standards in delivering exceptional retail customer experiences. Nominees are assessed against specific performance criteria in three distinct categories – marketing, sales, and customer service, as well as staff training and retailer presentation.

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Aside from its triple winning streak, JLRM first clinched this prestigious award way back in 2018/2019 edition, where it peeps 13 other dealers from various countries across the Asia Pacific region to clinch the grand prize. After a pandemic-induced hiatus, the firm clawed back to its winning ways, clinching the previous two editions in 2020/2021 and 2021/2022 respectively.

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Sime Darby Motors managing director Jeffrey Gan (second from right), pictured alongside JLR Malaysia managing director Syed Ahmad Muzri Syed Faiz (right) at the previous Range Rover Velar launch event

Commenting on this momentous feat, Sime Darby Motors (SDM) managing director Jeffrey Gan said, “In line with Sime Darby Motors’ commitment to excellence, this award is testament to JLRM’s exemplary performance and unwavering focus on providing world-class automotive experiences. This also demonstrates the entire team’s dedication and hard work, consistently going above and beyond in every aspect of the business.”

Meanwhile, JLRM managing director Syed Ahmad Muzri Syed Faiz added, "As we accelerate towards the future of mobility, this award reaffirms our unwavering dedication to our customers and our commitment to maintain our competitive edge in the luxury car segment. We will continue to push boundaries and innovate, ensuring our customers receive only the best in modern luxury.”

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Jaguar I-Pace EV SUV (left) & Land Rover Range Rover L460 (right) – two of the latest models under the JLR Malaysia's roof

As JLRM continues its winning streak of this prestigious award, the firm remains resolute to its mission of setting new benchmarks for excellence in the automotive industry. In achieving this, JLRM is poised to continue ensuring that customers’ expectations are consistently exceeded, from high levels of customer-centric services to cutting-edge vehicles.

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